Loewe

I joined the marketing department and supported the PoS team. My tasks were to support retailers, assist with store planning and other administrative activities.

After having made my first experiences in classic retail marketing, I changed to the online team. In our small online team I was rapidly integrated and had my first contact with website and online marketing. I think this was the first time I was enthusiastic and convinced about online activities. So from now on I have spent a big part of my free time with video courses, online tutorials and other learning resources. I just wanted to learn a lot more about the whole online area. 

That’s also how I became aware of the social media sector and began to build these channels for Loewe. In addition to these activities, I was also integrated into the trade show presentation of IFA 2013 in Berlin and was allowed to support the trade show planning in advance and actively advertise Loewe products as a promoter on site. 

Loewe’s first insolvency changed a lot. The company became smaller and smaller and important employees left the company.
But in such situations, as so often in life, there are always winners and losers. A few years later, I can claim to be one of the winners.

In 2014 I started to set up a social media team. This team consisted of experts from various departments and voluntarily added the social media area to the team. Mostly in their spare time.
The expert management of this team of up to 8 people was in my hands.

I also became part of the first eCommerce projects at Loewe and was thus able to help build the first online store based on the Magento shop system. 

Last but not least, I was also allowed to take on an important job at IFA 2014. This year, I was active as deputy stand manager and was also responsible for the entire retail area of our booth.

This year I put more and more focus on eCommerece and online marketing. Especially in the area of social media. So I supervised and managed the Social Media Team during my studies. I created campaigns such as the launch campaign for Loewe bild 7 and was responsible for all social media channels.

Meanwhile Loewe opened a new office in the heart of Munich. Thanks to some lucky circumstances, my place of work was moved from Kronach to Munich and I finally joined the MUC-Office.  

Thanks to some lucky circumstances, my place of work was moved from Kronach to Munich and I finally moved.
The MUC office was not only a place to work, it feels more like a second home which you share with friends. The whole team grew together within a very short time and supported each other cross-functional. From design, to eCom, strategic planning and online marketing.

Up to this point I have never learned so much new at the same time. Special thanks to all the people in the MUC office.

In the meantime Loewe opens up the third Online Store which was based on Shopware. Previously they had tried Magento as a shop system and also developed their own solution based on Pimcore.  

In 2018 I was still concentrating on eCom and online marketing. But apart from the focus on our own online store, I also dealt with eCommerce platforms. I can proudly claim that I realized the listing of Loewe on the Amazon marketplace within 2 months. And that without any external help. 

Another terrible time was approaching and Loewe slipped into insolvency again. But in the run-up to the insolvency I probably had the most formative time of my working life so far. Within a very short time I took on more and more responsibility and worked almost without interruption. We had a clear goal and after 7 years within the company, I was finally allowed to take care of a long-term eCommerce strategy. During this time I was promoted to Head of eCommerce and Online and developed a concept which combines self-owned eCom, external eCom platforms and the dealer network. Unfortunately the insolvency stopped our plans and closed my personal Loewe chapter.